After a phenomenal rise to global fame, Nollywood celebrated its 20th
anniversary recently. It ought to be a time to dance probably round the
year, but things are far from being very rosy for the industry at
present. Among other issues, piracy, absence of structured distribution
networks and a string of scandals trailing some of its starplayers are
threatening to rob Nollywood of its glory.
While these issues are not new, they have taken a toll on the fortunes
of some actors and actresses. Before now, one area where a good number
of the screen stars had found consolation is that of endorsements by
corporate organisations, especially telecom giants.
